With summer over for another year and winter fast approaching, retailers need to adapt their inventory to reflect their customers’ changing needs. One clothing category that is in high demand at this time of the year is knitwear. Not only does knitwear resonate with the cosy and comforting charm of autumn, but it also offers a range of styles that can cater to different tastes. 

As a retail store owner, tapping into seasonal demand can significantly boost your sales. In this post, we have discussed the importance of stocking seasonal items like knitwear and listed some essential garments that are a must-have for boosting sales this autumn. 

Why You Should Stock Seasonal Items

Seasonal merchandise is a cornerstone of any retail strategy, enabling businesses to align their stock with customer behaviour as it varies throughout the year. With the arrival of colder weather, knitwear becomes more than a fashion statement; it's a necessity to stay warm. It's important to understand that customers are not only looking for something stylish but also for pieces that offer comfort in the autumn and winter months.  

By sourcing quality knitwear items from a reputable wholesaler, you can offer your customers a collection that meets their current needs, encouraging them to spend more in store. Knitwear garments are versatile and cater to a wide demographic too, allowing for a broader customer reach. Not to mention, responding to seasonal consumer demand will naturally drive more foot traffic to your store. So, ordering wholesale clothing in line with seasonal trends is essential to maximising sales at every time of the year.

Autumn Knitwear Items Every Retailer Should Consider Stocking

It's essential to source your knitwear from a reliable wholesaler who supplies on-trend clothing made from the highest quality fabrics, at competitive prices. This ensures you're offering the best to your customers while still maintaining attractive profit margins. Some essential items to purchase for your retail store this autumn include; 

Jumpers

Jumpers are a staple for autumn every year and come in a variety of styles and colours. They offer the ultimate cosy feel and can be dressed up or down, making them highly sought after. You could also purchase matching trousers to provide your customers with knitted sets, which are becoming more popular, and give them a reason to purchase multiple items.

Cardigans

Versatile and stylish, cardigans are a perfect layering piece for autumn. They provide comfort too and can be worn in various settings, from casual outings to formal events. Cardigans pair well with a wide range of other garments, making them a versatile choice for mannequins that encourage cross-selling opportunities within your store.

Turtle Necks, Roll Necks and Polo Necks 

Turtle necks are not only fashionable but also functional, providing extra warmth. They are excellent for layering under jackets or wearing alone throughout the colder months. Roll necks and polo necks offer similar benefits but often come in slightly different styles, allowing customers to choose based on their unique preferences.

Dresses

Ideal for days when customers want to look chic without sacrificing warmth or comfort, knitted dresses are a convenient outfit that captures the essence of autumn. In addition to stocking dresses, knitted skirts are one of the latest trends and offering both will give your customers a choice between one and two-piece outfits. 

Gilets

Gilets are a perfect transitional item for autumn, offering an added layer of warmth without the bulk of a jacket or coat. They're great for customers who are searching for pieces that are comfortable while the weather is slightly milder. Plus, they can easily be layered over shirts or jumpers, making them a versatile addition to any autumn wardrobe.

Ponchos 

Ponchos are back on-trend for autumn/winter 2023 and they offer a unique blend of style and comfort. They can be easily thrown over any outfit for instant warmth and a touch of sophistication. They're particularly useful for customers looking for quick, stylish solutions for unpredictable autumn weather.

Ordering Wholesale Clothing in London 

Ultimately, making smart wholesale clothing choices this autumn can help keep your store busy and your customers happy. By partnering with a reputable wholesaler that stocks high-quality autumnal items, you're well-positioned to enhance your bottom line this season.

When searching for a wholesaler in London, explore the G7 Clothing website. We are a family-run womenswear wholesaler with decades of experience. Situated in the heart of London’s fashion wholesale district, we can provide you with the autumn essentials you need. We pride ourselves on not just providing high-quality garments, but excellent customer service and we can help you to choose the right stock this autumn. 

To find out more about the fashion brands we supply, feel free to contact our team. You can email us at sales@g7clothing.com or message us on WhatsApp at +447484929448.